"A household based in north London seeks an exceptional and qualified educator to guide their most junior child on his first steps to becoming an British gentleman."
When reading this advertisement, you might easily miss the wording "initial stages" as just figurative language.
But, it might be the most significant element of this unique job advert, as it attempts to recruit a teacher for a one-year-old.
Hundreds of applications have now been sent in since the unidentified family published their call for the £180,000 per year tutor, who needs to be "someone very special".
During the past few weeks, the listing has received interest in the media, with numerous questioning why?
Innovative Idea
The CEO, CEO and founder of a global tutoring firm, which is supporting the family in their hunt, stated that despite initial scepticism, he viewed the idea "forward-looking", and "progressive".
When he consulted the family, he mentioned they appreciated the atypical aspect of their demand, and how early in age their son is.
Nevertheless, they clarified that they "were unwilling to delay any longer" to get a tutor, as they had waited until their older child was five, and by that stage "cultural bias had already taken hold".
But what did the family indicate by "cultural leaning"?
It's "all-encompassing", he responded. "The manner you eat, the way you speak".
He explained the older sibling had picked up "extremely delicate, unspoken signals" from the family, and had adopted their cultural ways. The family told him they did not want the same situation to recur with their younger child.
The plan: To bring in a British tutor, who must speak with RP, to influence the baby from day one.
Natural Absorption
"A great deal of the development at the outset here is somewhat acquired indirectly," explained Adam.
It's via this subtle influence that the family are hoping the child will adopt the UK customs they wish to impart.
Adam explained the tutor had to be an individual who attended "the appropriate educational institutions – similar types of schools as the family hope to send their son to".
"The tutor just has to be the appropriate candidate, they'll be carrying out things they aren't even aware they're doing, simply by nature," he said.
Cost Not Relevant
The family explained to Adam the successful candidate should ideally also have understanding of or passion in riding, alpine skiing, creative fields and musical activities so as to influence the child in a broad spectrum of hobbies.
Furthermore though, he said the family hoped the tutor to enrol the child on a range of lessons so the child would be "horseback riding and learning an tool by the time they are around three years old".
In the family's minds, guiding their son grow into a "English gentleman" will lead to achievement and open doors.
"Considering the pros and cons of that, because it's definitely a social class indicator," he adds.
Yet, notwithstanding all this instruction in "English culture", could the child adopt alleged cultural bias from the globally influenced family he resides with in any case?
"Certainly", replied the CEO. "The parents understand this may not work, but they've simply adopted the perspective of, 'why not attempt it and let's go as quickly as we can', because the price of it is not a concern," he stated.
Overly Optimistic
A number of in the tutoring industry who express these doubts.
An education leader, chief executive of a tutoring service, who provides personal educators, commented that "the development of becoming bicultural, or in fact, becoming oneself, is something that must be lived into, not manufactured."
The expert explained that he had relocated from the Far East to the United Kingdom at the age of seven, and had been brought up experiencing and embodying dual heritages. He went on to study at the University of Cambridge.
"The notion that an individual can act as a embodiment of Britishness, a person who can in some way impart the characteristics of a British gentleman upon a infant child, seems to me naive and impractical," he commented.
"From my perspective, engaging a quintessentially English tutor from babyhood will not necessarily create the outcome they desire.
"I never had that kind of mentor, and yet I have been privileged enough to enjoy several of the opportunities they hope for their son."
He stated: "The fact is, self-identity cannot be imposed from the external environment; it must be embraced, and it must be internally driven."
Purchasing UK Culture
Certainly, UK identity is something Adam thinks can be educated – and commercialized.
"In my view the fact that the international society regards us in this light is something that we should be cherishing|valuing|appreciating